How to Design Personalisation That Reduces Risk Instead of Increasing Screen Time
In today's digital healthcare environment, personalisation is often touted as the key to engagement and improved outcomes. From patient portals to remote monitoring systems, tailoring content and alerts to individual users appears a natural progression. However, without careful design, personalisation can inadvertently increase screen time, overwhelm users with irrelevant notifications, and even amplify behavioural risks. This post draws on lessons from diverse regu